Mind Final Outline

MIND: RE-REVISED




OVERVIEW: An intuitive, and fluid experience revealing the brain’s evolution under each major presented through animation referencing MRI imagery and Rorschach ink-blot tests.

VISUAL STYLE:

• Influenced directly from the Rorschach ink-blot tests and functional Magnetic Resonance Imaging of brains
• Primary visual experience would one of an abstracted evolution.
• Frames of animation would be composited of actual blots of ink + paint (tactile feeling)
• Smooth transitions between each of the frames to give the effect of bleeding ink.
• Blots would loosely resemble actual brain matter
• The UI would not include any buttons or text windows until something was revealed, so the experience would be entirely interference-free and exploratory.

DEVELOPMENT TECHNIQUE:

• With After Effects we should be able to achieve a fluid paint-like motion with simple compositing combined with stop-motion animation.
• (If there is a desire for a 3-Dimensional element to to the entire interface, we could allow the entire animation moving through the scans to be places on a flat plane in a rotatable camera-controlled environment, and as the user scrolled through the animation the plane could move backward and forward in space as though it were moving through an actual brain.)

AUDIO:

• Simple atmospheric loops at the beginning of each scan.
• As you progressed through the scan it would start building other elements in such as a beat, more pronounced melody, etc. without ever getting too intrusive to the experience.
• Ideally each new sound added would be a loop, so it could be played simultaneously as the other audio is triggered.

INTERACTION WITH USER:

• The user would be presented with a blank page, and slowly different symbols in the form of Rorschach blots would bleed onto the page in an arrangement resembling a menu.

• Each blot would be representative of one of the majors, with a small text indication of each.
• Each icon would be animated to slowly bleed and move.
• Upon selecting one of the majors, the screen would fade to blank and the user would be presented with the first frame of an ink-blot loosely resembling a slice of a brain in an MRI scan.

• Upon dragging their finger across the screen, the animation would scroll forward, and the animation would change and evolve, as if progressing through a scan.

• It would slowly transform from black and white to include more color, and at each stop along the way would resemble a different color/image/reveal pattern relative to the major.
• Each stop could also reveal text that would provide information about how specifically each major changes your thought and ideation processes.
• Smooth and tactile feel, it would be possible to scroll through the entire animation fluidly back and forth with no interruption.

LINKING FUNCTIONALITY:

• On the splash page of the app, the brain could be represented with a looping animation of ink blots referencing an MRI scan.
• As for how it would transition to the mind app itself, there would be a fade to a white page, and the menu objects would bleed in (like ink), revealing page texture to create the feeling that it was a tactile piece of paper.

INSPIRATIONAL VIDEOS:
3Dimensional Brain-scan
http://www.youtube.com/watch?v=0gmJYugUJU8&feature=related

Rorschach ink-blot tests:
http://www.youtube.com/watch?v=rEVyywYpzhw

fMRI image:
http://www.youtube.com/watch?v=W0F14fY6P7A&feat